ICP & list building
Summary
Stop pouring outreach into lists that were never going to buy.
Most outbound fails before the first email, because the list is wrong. We build verified, signal-ranked lists of the accounts and buyers that actually fit, so your best-fit prospects get reached first instead of drowning in volume.
What you get
Defined ICP: the exact accounts and buyer roles worth your time, agreed before any list is built.
Verified lists: clean, deduplicated contact data from trusted sources, not scraped guesswork.
Signal ranking: prospects ordered by fit and buying intent, so the hottest sit at the top.
Trigger detection: hiring, funding, tech, and growth signals that flag when an account is worth contacting now.
Why it matters
In B2B, who you contact decides everything downstream. A great sequence sent to the wrong list still fails. Getting the list right means you:
Reach fit-buyers instead of filling quota with dead contacts
Spend send volume where it can actually convert
Catch accounts at the moment they are in-market, not months late
How it works
ICP definition: we agree the accounts, roles, and deal size worth targeting.
Data sourcing: we build and verify the list from trusted providers.
Signal layering: we score and rank contacts by fit and intent.
Prioritisation: we hand off a ranked list, best-fit first, ready to sequence.
Optional add-ons
Ongoing list refresh on a set cadence
Custom signal sources for niche or non-standard ICPs
