Fractional GTM Lead / Engineer
Summary
Most teams get a list vendor, a copywriter, a tools person, and an agency. All busy, none part of the team.
We embed one senior person who does both halves of the job, builds the outbound system as an engineer, and owns the pipeline and coaches your reps as a GTM lead, for a fraction of the full-time cost.
What you get
An embedded hire: a senior GTM lead and engineer working inside your team, not a vendor emailing from outside.
The build: they engineer the outbound system themselves, not hand it to someone junior.
The strategy: they own the pipeline number, the channel mix, and the plan.
Rep coaching: your salespeople trained on discovery, qualification, and closing.
Why it matters
Most fixes give you half the role. A strategy hire who advises but never touches the system, or a junior who runs it but cannot build or fix it. Almost no one does both, which is why teams end up hiring two people or an agency plus a contractor. This is one senior person who engineers the system and leads the pipeline, embedded, without the six-figure salary or the payroll overhead.
How it works
Scope: we agree the number, the plan, and who owns what.
Build: your GTM engineer joins the team and builds the system live.
Enablement: your reps get coached on the real pipeline, not theory.
Ownership: one person runs and answers for the engine month to month.
