Targeting beats personalization. A relevant list to a mediocre message outperforms a perfect message to the wrong list.

Do today:

• Build your list off a signal, not a static filter. "Companies hiring a Country Manager APAC" beats "companies in APAC" every time.

• Pull contact and company data with Apollo to get emails and titles in one pass instead of stitching sources together.

• Use a signal tool like Whitewhale. It surfaces intent signals and lets you build custom signals for your company and ICP, so you can see which accounts are actively in-market.

• For custom buying signals use a tool like Whitewhale. It allows you to build signals customised only to your company and your ICP

• Combine multiple signals to give each lead a proper score. E.g combining hiring, a round of funding + website visitors would give a strong signal for buying. Score every account on fit before it enters a sequence. Anything below a threshold gets cut, not contacted.

Build general lists with Apollo and find signals with Whitewhale