Ensure your cold emails land in the main inbox
Most cold email fails on infrastructure, not copy. Fix the plumbing first.
Do today:
Split sending across 2–3 domains, never your primary. Warm each mailbox for 14 days before any real volume — Instantly handles warming and rotation automatically, so you're not babysitting deliverability by hand.
Cap each mailbox at 30–40 emails a day. Volume kills domains faster than bad copy. You can scale the amount you send by buying more inboxes
Map your Target Addressable Market (TAM) clearly. If you don't know who you are selling to and what they want, you will hit a dead end
Run every list through verification before you send. Bounces above 5% tank your sender reputation.
Write sequences of 3 touches max, spaced 3–4 days apart. First touch is one clear problem, one line, one ask.
Set up your sending infrastructure in Instantly — warming, rotation, and sequencing in one place.